What Makes for Good User Stories?

What makes for good user stories?  How do we get our teams to write good user stories?  In this article, the author suggests that stories answer a simple set of questions:  Who?  Why?  What?  If the story is too complicated (or too vague) to answer those questions, it probably still needs more design from the Product Owner/team.  Somewhere between being too large to manage (i.e. needing epic decomposition), and being too vague for the developer to actively design/code the story, lies the simple truth of these easy questions.  What works for some, may not work for others.

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